Motions

What Vruum does with its objects — outreach (the money loop), engagement (warming), and marketing / demand gen.

Motions are the repeated actions Vruum runs against your objects. Each one drafts work that lands in an approval queue before anything leaves your account.

Outreach

AI-drafted multi-touch sequences to prospects. This is the core money loop:

enroll → fire due touches → detect replies

A person is enrolled into a campaign, an outreach plan fires the touches on schedule, and the plan pauses the moment a reply comes in. Every drafted message waits in the outreach queue for your approval. Run it end to end with the outreach-triage skill or the Morning triage workflow.

Engagement (warming)

Lighter-touch LinkedIn reactions and comments that warm a prospect before and around direct outreach, so the first message doesn't land cold. Drafted engagements wait in the engagement queue. Clear it with the engagement-triage skill.

Marketing / demand gen

LinkedIn content posts — optionally paid-boosted — that create inbound demand instead of chasing it. Co-produce on-voice posts from recent campaign learnings with the create-content skill; drafts wait in the content queue. See the Generate demand workflow.


Next: Control surfaces — how you steer these motions.