Motions
What Vruum does with its objects — outreach (the money loop), engagement (warming), and marketing / demand gen.
Motions are the repeated actions Vruum runs against your objects. Each one drafts work that lands in an approval queue before anything leaves your account.
Outreach
AI-drafted multi-touch sequences to prospects. This is the core money loop:
enroll → fire due touches → detect repliesA person is enrolled into a campaign, an outreach plan fires the touches on schedule, and the plan pauses the moment a reply comes in. Every drafted message waits in the outreach queue for your approval. Run it end to end with the outreach-triage skill or the Morning triage workflow.
Engagement (warming)
Lighter-touch LinkedIn reactions and comments that warm a prospect before and around direct outreach, so the first message doesn't land cold. Drafted engagements wait in the engagement queue. Clear it with the engagement-triage skill.
Marketing / demand gen
LinkedIn content posts — optionally paid-boosted — that create inbound demand
instead of chasing it. Co-produce on-voice posts from recent campaign learnings
with the create-content skill; drafts wait in the content queue. See the
Generate demand workflow.
Next: Control surfaces — how you steer these motions.