Overview

Vruum models your revenue engine as a few core objects, a few motions that act on them, and control surfaces you steer them through. Learn these once — every skill and command in these docs operates on them.

If you only read one thing: ask your agent for an outcome ("import 50 manufacturing CFOs and enroll the qualified ones") and it maps the request onto these concepts for you. The pages below are the reference for when you want to inspect, verify, or steer the details.

The three layers

• Objects — what Vruum tracks: people, accounts, deals, campaigns, outreach plans, touches, and the knowledge base.
• Motions — what Vruum does with them: outreach (the core money loop), engagement (warming), and marketing / demand gen.
• Control surfaces — how you steer it: the three approval queues, the match gate, and the account lifecycle.

Once the model is clear, the Workflows section turns it into specific, opinionated recipes you can run end to end.