The RevenueRevenueResearchMarketingOutboundNurturePipelineExpansionWinbackRevenue engine for the AI era.

Vruum is the revenue orchestration layer for all the best revenue motions: marketing, research, outbound, partnerships, referrals, and winbacks, run by AI under your name. It researches accounts and people, builds qualified pipeline, drafts outreach across email and LinkedIn, creates demand-gen content and ads, tracks deals through close, and keeps working the book after the sale with renewals, expansion, and win-back plays. Everything lands in a native CRM that becomes your system of record, so the history compounds instead of evaporating. There are two ways to run the same engine: run it yourself inside the AI you already use (Claude, ChatGPT, or any MCP-compatible assistant), or have a forward-deployed GTM engineer from Vruum run the whole motion for you.

No. An AI SDR automates one motion: cold outreach. Vruum orchestrates the full set of revenue motions, of which outbound is just one. It runs marketing (content, engagement, ads), deep account and prospect research, multi-channel outreach, partnerships and referral plays, deal tracking through close, and post-sale motions like expansion and win-back, all on top of a native CRM system of record. That difference matters in practice: an AI SDR's job ends when a reply arrives, while Vruum's job is the revenue number, so every motion feeds the next. The research that grounded an outreach message also grounds the proposal; the closed-won deal seeds the expansion play a quarter later. If you are comparing Vruum to AI SDR tools, the honest comparison is one instrument versus the orchestra.

Yes, and deliberately more than both. Vruum runs the marketing motion (demand-gen content, LinkedIn engagement, paid ads) and the sales motion (research, multi-channel outreach, deal tracking through close) as one engine on one record, which is what most teams actually mean when they search for AI for sales and marketing: not two more disconnected tools, but something that closes the seam between them. When someone engages with your content, Vruum already knows, researches them, and can open the conversation under your name; when a deal closes, the outcome feeds the targeting. And the engine keeps going where sales-and-marketing tools stop: partnerships, referrals, renewals, expansion, and win-back plays, all landing in a CRM system of record you keep.

An outbound agency sells activity in one channel and its work disappears when the retainer ends. Vruum is different on both counts. First, scope: Vruum runs the whole revenue motion, not just outbound. Marketing, research, partnerships, referrals, deals through close, renewals, and winbacks are all part of the engagement, so you are never paying one vendor for sends while pipeline leaks everywhere else. Second, what you keep: every conversation, account, deal, and outcome lives in your Vruum CRM as a system of record you own. The engine gets sharper with every cycle because the history compounds. And unlike an agency, the same engine is available self-serve: you can run it yourself inside your AI, then hand it to a forward-deployed GTM engineer when you want the motion run for you.

A forward-deployed GTM engineer is the person who runs Vruum for managed clients: one operator plus the full agent stack, accountable for your revenue number rather than for activity metrics. They own strategy, targeting, message quality, and the judgment calls across every motion Vruum runs, from demand-gen content and ads through research, outreach, partnerships, deals, renewals, and winbacks. The title is deliberate. They are forward-deployed because they work inside your motion under your name, not from behind an agency wall, and they are engineers because they operate and tune a software engine rather than manually grinding through task lists. One GTM engineer with Vruum covers work that would otherwise take a stack of point tools plus the people to run them, and everything they do accrues to a system of record you keep.

All of the ones that reliably create and keep revenue for B2B companies. Marketing: demand-gen content, LinkedIn engagement, and paid ads that warm the audience your other motions touch. Research: deep account and person research that grounds every message in evidence. Outbound: multi-channel outreach across email and LinkedIn, run under your name. Partnerships and referrals: warm-path finding through your existing network, so you route through an introduction instead of a cold send when one exists. Deals: pipeline tracking, qualification, proposals, and contracts through close. And the post-sale half most vendors ignore: renewals, expansion into other teams at accounts you already won, and win-back campaigns for closed-lost and churned accounts. Vruum orchestrates these as one motion with one memory, which is the point: each motion compounds the others instead of running in a silo.

Yes. Every message goes out from your accounts, your domain, and your voice: your email, your LinkedIn, your brand. Vruum is research-first, not send-first, so each message is grounded in account evidence, fit reasoning, and honest confidence levels before it is drafted, and you (or your GTM engineer) review what goes out. Outreach can include transparent research pages, so a prospect can see the actual work behind the message instead of guessing whether it is a mail merge. The same under-your-name rule applies to the other motions: content publishes under your brand, engagement happens from your profiles, and deals close on your paper. Vruum is the engine behind your revenue motion, not a third party your prospects ever see.

Both doors lead to the same engine, so the real question is who you want operating it. Run it yourself if you have someone who will own the motion day to day: you operate Vruum inside the AI you already use, with a 30-day free trial and a flat monthly price. It fits founders doing their own selling and teams that want the leverage without giving up the wheel. Have Vruum run it for you if you want the outcome without the operating: a forward-deployed GTM engineer runs the full motion under your name, from demand gen and research through outreach, partnerships, deals, renewals, and winbacks, with pricing scoped to the outcome. Teams commonly start self-serve and hand over the keys once the motion proves out, or start managed and take over later. Nothing is lost either way, because the history lives in your system of record.

Vruum connects to the AI you already use through MCP, the open protocol for giving assistants real tools. Connect once and your assistant can research accounts, build pipeline, draft and review outreach, manage campaigns and content, track deals, and read your whole revenue history, all by conversation. There is no new interface to learn: you operate your revenue motion the same way you already work with your AI. Vruum also ships skills, ready-made workflows for things like morning outreach triage, pipeline filling, and deal reviews, so common operating loops are one command instead of a prompt you reinvent daily. For technical teams there is a CLI for scripting and automation. The web app stays what it should be: a control panel for settings, billing, integrations, and proof artifacts, not another tab you live in.

Vruum ships with a native CRM that acts as the system of record for everything the engine does: people, accounts, conversations, deals, tasks, meetings, and outcomes, kept as a multi-year memory that makes every next recommendation sharper. For many teams, especially ones that never loved their CRM, that native record is the CRM and there is nothing else to maintain. If you run HubSpot, Vruum syncs two ways, so your existing pipeline stays current while Vruum does the work. The practical difference from a traditional CRM is that Vruum's record is written by the engine as a byproduct of doing the work, not by reps doing data entry. The history is complete because nobody had to remember to log it, and it is useful because the same engine that wrote it reads it before every next move.

Self-serve is a flat $300 per month after a 30-day free trial that requires no credit card, and there is no per-prospect metering and no credit system to manage. You run the engine yourself inside your AI and the price stays flat as you work your pipeline. Done-for-you pricing is custom, scoped on a call to the revenue motion Vruum runs for you: it is value-based, priced to the outcome the engagement is accountable for, not a per-prospect rate or a cost-plus headcount line. Two doors, one engine: start self-serve and upgrade to managed when you want the motion run for you, or start managed and take the wheel later. Full details are on the pricing page.